About Me
I have a way with words...
and my passion lies in helping small businesses expand their reach, accelerate their growth, and position their products and services to ensure connection with their ideal customers, every day.
I do this through the creation of high-quality, SEO-optimized copy that embodies the voice, aesthetic, and overall brand of each of my clients. I bring a wealth of experience and knowledge to the table, allowing me to provide copy and content that is unique and perfectly suited to the needs of each business. I have been a freelance copywriter and content creator for the past 5 years, and am always excited about new opportunities to support entrepreneurs and small businesses.
Photo by Alex Neary Wild Eyed Photography
After graduating from Mount Allison University with a Bachelor of Arts, I pursued a career working with animals, first as a vet assistant and later in a management role at a prestigious Toronto doggy daycare. I was also lucky enough to explore another passion in fashion and design as a studio intern for the successful Toronto-based jewelry designer Jenny Bird. While none of these jobs were labeled as writing positions, I spent a great deal of my time writing and creating, from everyday client correspondence to promotional material, marketing, social media content, and newsletter production.
With the birth of my first child in 2014, came a long hiatus from the workforce. While I wasn't officially working during my years as a full-time parent, I was working harder than I ever had and was also writing a fair bit. During this time I had at least a dozen pitches, countless concepts, and several half-written essays and articles saved in my drafts.
In 2019 I landed my first official client as a freelancer, and it was at this point I began to spend a lot of time learning about SEO strategy and digital marketing. From there the work has steadily trickled in, and I am growing and evolving as a writer, editor, and creator every day.
My mother is a (now-retired) prominent CBC Radio announcer, journalist, and language expert, and so I was born into a love of words and language. I love playing with wording and using language to embody a voice, aesthetic, and brand. I am passionate about taking a topic and turning it into valuable, insightful, and informative content. Most of all I love to write, about anything and everything.
What's my Current Favourite...?
Book: One Dark Window by Rachel Gillig
Music: Kacey Musgraves, Tyler Childers, Waxahatchee, Sarah Shook & the Disarmers, Boy Genius
Show: Mad Men, Outlander, Justified, Love on the Spectrum, Below Deck
Movie: Best in Show, Bridesmaids, The Royal Tennenbaums, Eternal Sunshine of the Spotless Mind
Food: Scallop Ceviche from the Drake Hotel
Drink: Arnold Palmer
Activity: Reading fantasy novels, playing with my kiddos, making music, taking photos, baking cookies, watching baseball, storytelling, hiking, and canoeing.